3rd July | Book Now

Most business writing is boring and self absorbed. Which means that it usually turns off the reader before you've even started your pitch.

How do you make sure that what you say in your leaflets, on your website or in a company brochure is as persuasive as if you were standing face to face with your customer? How do you grab attention, entice the reader and inspire a response?

This workshop is designed to help you understand the secrets behind writing powerful copy for your business. You'll discover how to put AIDCA into action to elicit the response you need, the importance of headlines and how to write subheadings to attract the skim-reader.

HOW YOU'LL BENEFIT

This will be a high energy, highly practical workshop designed to enable you to write powerful marketing copy for your business. I promise I won't bore you with  inaccessible marketing concepts that you can't put into practice. You'll be educated, entertained and inspired to take action immediately. You'll get clear, logical and easy to implement ideas that you can apply to your own marketing straight away. And I won't hold anything back, the object of this workshop is to empower you to be able to make your copy writing more powerful, so you'll hear it straight.

You’ll leave the workshop with plenty of practical tips, tools and techniques that you need to be using if you want your copy to pull a response. Most importantly, you’ll leave with a clear vision of the steps you need to take to improve the pull of your marketing.

You’ll be amongst up to seven other business owners facing the same challenges, anxieties and opportunities as you and will work on some specific exercises which will help you get your marketing plan focused and happening!

WHAT WE WILL COVER TO ENABLE YOU TO WRITE POWERFULLY FOR YOUR BUSINESS:

• The 7 deadly sins most businesses make when writing copy - and how to avoid falling into the same trap
• Thinking from your customer's point of view - what do they want to know? How do you reconcile that with what you want to tell them?
• Perfect Grammar: friend or foe of the copywriter
• AIDCA: what it is and how to use it to empower your business writing
• The five steps to a successful piece of sales copy; and those spoilers which are guaranteed to make your writing flop
• Creating a compelling action: how to do it
• The elements which make up an engaging business letter

WHO SHOULD ATTEND:

Anyone responsible for writing for their business. Whether you need to write copy for your website, a company brochure, or just a sales letter, this introduction to copywriting will give you the confidence and skills to write more effectively.


HOW OTHERS HAVE BENEFITED FROM MARVELLOUS MONTHLY MARKETING WORKSHOPS:

"Very useful, full of great, relevant content. Fiona was a great speaker. Would definitely come again and feel as if I now have a clear direction for my business."
Michelle Pilcher, Caboodle Design

"A HUGE thank you for the other day, very helpful and constructive. I feel a lot more creative now, and can see how implementing the ideas will work."
Suzie, The Melville Clinic



PERSONALISED ATTENTION AND YOUR BESPOKE PLAN

One of the benefits the people who attend these workshops always feed back to us are the merits of being in a small group. Plenty of time for your questions, plenty of interaction with the other members of the group, and the added benefit of meeting other business owners who may be able to benefit your business (without it feeling like networking!).

Questions are welcome throughout the workshop. In fact, it's the sharing of experiences that adds to the richness of these workshops. You'll also have time at the end to write your own action plan to ensure that you know what to do to benefit from the wealth of information you'll learn on the day. How many seminars have you attended, bouyed up by the knowledge you've gained, only to find that you do nothing with it because you don't know where to start. We'll give you an action plan to follow which will significantly increase your chances of success.



PRICE AND MY GUARANTEE TO YOU

Your investment for this workshop is just £60 plus VAT and three hours of your time. This is an investment in you and your business - you will gain invaluable skills and insights that you can put into practice immediately for profit. We guarantee that if at any point you are not satisfied with this workshop we will refund your money. No quibble.


GAIN EXTRA BONUSES WORTH OVER £60 WHEN YOU REGISTER FOR THIS WORKSHOP

Specific feedback on one of your current pieces of marketing copy: whether that's a sales letter, web page or leaflet. Fiona will evaluate what's working and what's not and discuss with you some specific actions which you can take to improve your copy.
You'll leave the workshop with a Copywriting for Beginners Workbook (worth £35)
Four weeks unlimited email support  
PLUS! Book before 21st May and receive our Early Bird offer of £25 worth of printing.com Guildford gift vouchers

BOOKING IS SIMPLE: Click on the link below which will take you to our secure, online booking system. Don't forget that if at any time you are not 100% satisfied with this workshop we will refund your money - guaranteed.

3rd July | Book Now